Today was another productive day at Synod Assembly. The productive parts dealt with the continuing of the Bible Study on Luke 15 and the presentation by the Disney Institute on Hospitality/Customer Service. One of the things that is high on the Disney chart is knowing your audience/customer base and she did just that with actually knowing some things about not only the church, but the Lutheran Church in particular. Many of the insights and benchmarks that they use are directly applicable for the church. It will be great to sort out these ideas and work with leadership at GTLC to work on some of these ideas.
Then there is the frustrating part of the assembly. Of the over 450 people attending the assembly around 40 are under the age of 44, that’s right, 44. That is pastor’s, AIM’s, Diaconal Minister’s, and laity, the majority being laity. Now I realize that this is something that is going on across the ELCA, the aging of the church, but what is so frustrating is the lack of engaging in some of the social media tools that are at our disposal that young adults, youth, and yes older folks use. The Synod Facebook page has not been updated throughout the assembly and the twitter feed had one “tweet” with directing people to election results. We long and pine for younger people being involved, yet we don’t engage them where they hang out, on Social Media! I know we can’t be everything to everyone all the time, but this is such an easy way to get out our message, because the message we have to share is that we are doing great things in our state, country, and throughout the world.
I’m going to write a note to the Bishop asking that our synod take some steps to make better use of new media as just one small way in which we might live out our theme from this years assembly, “Radical Hospitality”
Be Blessed.
